Swarovski
Smart Beauty
This project aims to revitalize Swarovski by launching a new smart beauty division that explores the intersection between innovation and brilliance. It involves providing a renewed brand creative direction and designing near-future conceptual products that express Swarovski’s core technology and the definition of future beauty.
Info
Personal Project
2020 Fall, 14 Weeks
This project has no direct affiliation with the brand.
Skills
UX Research, Industrial Design, Prototyping, Brand Strategy, UX Design, Animation
Tools
Rhino, KeyShot, Illustrator, Photoshop, AfterEffect
Challenge
Is Swarovski’s Future No Longer Crystal Clear?
For over a century, Swarovski has produced crystals in every imaginable shape and form, expanding its business to every corner of the world. However, as Swarovski celebrates its 125th anniversary, revenue is expected to fall by a third. Management has announced 6,000 job cuts, and the family risks losing some control. Is Swarovski’s future no longer crystal clear?
How can we revitalize Swarovski?
Key Strength 01
Starting the business with a patented cutting machine and crystal formula, innovation is in the DNA of Swarovski.
Leading Technology
Swarovski Group is the leading manufacturer of crystal, high-precision optical products and grinding tools.
Futuristic Vision
Holding Swarovski Designers of the Future Award annually, seeking the common ground between Swarovski and future life.
Key Strength 02
For over a hundred years, Swarovski has empowered women with brilliance, glamour, and confidence.
Diamond for Everyone
The founder, Daniel’s vision was “to create a diamond for everyone”.
Brilliance for All
Celebrating diversity. Expressing the ambitions of women today.
‘A Glamorous Ritual’
Creative Direction
Spark true glamour and confidence from the inside out with Swarovski-powered innovation.
For 125 years, Swarovski has been pushing the boundaries of craftsmanship and innovation, illuminating the beauty of women worldwide.
Today, Swarovski aims to reimagine the future of beauty by harnessing the power of technology and innovation across all divisions.
Swarovski Smart Beauty Pilot Products
Product Eco system
Swarovski Smart Beauty is a product line centered around the Smart Mirror. The Smart Mirror serves as a hub, connecting various smart beauty devices for daily care, treatment, and accessories. It is designed to be expandable, with more devices and products being added over time.
Swarovski Smart Beauty Experience
Pilot Product 01
Smart Mirror
A mirror with an intelligent interactive system that monitors the skin condition and assists the skincare and makeup process, helping the user achieve a better and healthier look with less effort.
No More Guess Work
Smart beauty should start with accurate detection. The mirror has a built-in magnification lens powered by Swarovski Optics and medical-level skin scan sensors. It analyzes the skin from various aspects and shows the progress, providing accurate detection to empower the personalized beauty routine.
No More Mess
The system helps you manage your current skincare products smarter. Based on the skin analysis result and the day’s weather information, the mirror allows you to choose skincare products from what you already purchased that work best for today.
Pilot Product 02
Skincare Infusion Device
A handheld daily skincare device that uses light, ultrasonic, and thermal to maximize the absorption of any skincare products that are already in use, increasing the skincare routine efficacy in 2 minutes.
Auto-adjust According To Daily Skin Condition
In this smart beauty system, devices talk to each other. The infusion device automatically sets up the treatment based on your skin-scan result from the smart mirror. Then, it can mix and match the settings to create a perfect treatment for your current skin condition. The different light colors, thermal, and vibration intensity, targeting various skin problems, give you the push you exactly need.
Wireless Charging And Connection
When you put the device back in the cabinet, the mirror will charge it. So your device is always ready to go.
Pilot Product 03
Microdermabrasion Device
A microdermabrasion and vacuum stimulation device with an easy-to-follow interactive guide that can be used weekly to gently exfoliate and massage the skin, achieving softer and healthier-look skin.
Crystal Exfoliating Head
The exfoliating head is covered with ultra-fine crystal powder to exfoliate and remove the dead skin gently. This pushes Swarovski Tyrolit’s leading grinding tech to a new level.
Bring The SPA Experience To Home Safely
Safety and easy-to-operate are the keys to bringing SPA treatment to home use. The real-time demo and feedback will show up on the mirror when using the device to guide you through the treatment more safely and intuitively.
Cover Every Corner With The Faceted Head
Traditionally, the facial microdermabrasion device comes with two sizes of grinding heads – one regular head for large areas on the face; one precision head for under the eye, nose, and tiny areas. Swarovski’s “faceted head” combines the regular and the precision grinding head, so the user no longer needs to switch heads. Instead, by changing the grabbing angle, the user can quickly change head sizes for treating different places on the face.
Faceted Handle
Along with the faceted head design, the handle is also faceted for a comfortable two-way grip, reflecting Swarovski’s crystal-cutting technique and aesthetic.
