INSTAX SOFT redesigning instax mini
2-week project
2020 Spring
#cmf
#camera
#illustratordrawing
Brief
“Product Evolution”
Evolute the existing design of Fujifilm instax mini camera and redesign it in terms of form and CMF.
Every time I look at my instax mini, it looks like a little beast sitting there staring at me.
She witnessed a lot of warm, happy, moving
moments in my life. She has a soft heart.
But she is imprisoned in a
cold, hard, glazed shell…
It’s time to release this fluffy little beast.
Rounded body with a short horn and a bright innocent eye.
CMF
Where Does This Beast Come From?
What Does She Look And Feel Like?
Jungle Beast
Beach Beast
Snow Mountain Beast
Flower Garden Beast
Snow Mountain Beast
Knock, knock!
Please hold me in hand.
I’m soft and warm now.