INSTAX SOFT   redesigning instax mini

 

2-week project

2020 Spring

#cmf

#camera

#illustratordrawing

Brief

“Product Evolution”

Evolute the existing design of Fujifilm instax mini camera and redesign it in terms of form and CMF.

Every time I look at my instax mini, it looks like a little beast sitting there staring at me.

She witnessed a lot of warm, happy, moving

moments in my life. She has a soft heart.

But she is imprisoned in a

cold, hard, glazed shell…

It’s time to release this fluffy little beast.

Rounded body with a short horn and a bright innocent eye.

CMF

Where Does This Beast Come From?

What Does She Look And Feel Like?

Jungle Beast

Beach Beast

Snow Mountain Beast

Flower Garden Beast

Snow Mountain Beast

Knock, knock!

Please hold me in hand.

I’m soft and warm now.